Want to create a new SEO-friendly website? Do you know that you need to plan its further internet promotion for better performance at the stage of creation? If yes, then it’s excellent, but we have something interesting for your website if you don’t.
Often, SEO specialists only entertain a website after its publication on the web, resulting in losing a number of advantages at the initial stages.
Let’s take a look at SEO factors of the website with CMS WordPress development Melbourne that helps develop SEO-friendly websites.
Since the website development and SEO work parallel, the amount of time spent on its optimization after publishing the website is significantly reduced. The website works correctly from the first day of launch.
WordPress CMS sites have many prebuilt SEO features that help design SEO-friendly websites to achieve business goals, but why WordPress CMS? WordPress has something interesting for almost all business types, including Health, education, Digital Marketing, eCommerce, etc. Most of the time, the customer, designers and developers have a different vision of the site, and search engines are robots for which a certain algorithm is essential. Without an optimizer, the project may not be ready for SEO promotion, and it will have to be finalized in the future, which will entail additional costs.
Engage an SEO optimizer in the project in advance to avoid additional waste of time, money and nerves
SEO optimization tips during website development
There are six stages of development:
Client briefing and analysis;
Determination of the structure;
Design and layout;
Working with content.
Let’s briefly discuss all these and see how these development stages will help create an SEO-friendly website.
Step 1. Client briefing and analysis
In this stage SEO manager and developer meet and brief clients about the whole development process. Where clients discuss its requirements and business goals, developers tell clients what needs to include and ways to solve issues raised during the development. He also researches about:
The main directions of the firm’s activities: what the client sells, what values the company carries for the consumer and what is its USP;
Top competitors in the market.
In addition, SEO specialists analyze the most successful competitors with top positions in the search results. It helps them optimize the website in a more strategic way to meet the search engine requirements, also the structure of traffic distribution by page type.
Stage 2. Development of website structure
An SEO specialist forms the semantic core, distributes search queries into categories, develops the architecture and navigation of the future website. When creating sections and pages on the site, he focuses on user demand and searches statistics.
Based on these types of queries, the optimizer forms the structure of the future site. For visual clarity, a Mind Map is compiled, which will show all sections and pages of the website.
Stage 3. Prototyping
At this step, the specialist thinks over the site’s navigational elements from the point of view of ease of use, sequence of interaction, and the mechanics’ correspondence according to the “intended action – expected result” model. Based on the website structure, the prototype forms the layouts of the pages and sections of the site.
Suppose at this stage the prototype and the optimizer work together. In that case, it will help to reduce the future bounce process and improve usability, which will have a positive effect on the ranking of the site.
Stage 4. Design of pages and layout
At this stage, the designer creates layouts of all site pages, and the frontend developer makes up the project.
The SEO specialist checks the following points:
Navigation of pages and their linking;
Availability and relevance of content;
Adding breadcrumbs in the menu bar;
The presence of all headings and subheadings, as well as the hierarchy and correctness of the markup of the texts;
The presence of meta tags;
Adaptability on all devices;
The presence of all elements from the layout.
Stage 5. Implementation of the site
An SEO specialist draws up a technical task for programmers, which indicates how to work with:
Adding website to Google Search Console;
Setting up redirects and 404 errors;
Google Metrics and Google Analytics web analytics systems;
The result is a site with basic SEO optimization, on which further work on Internet promotion is based.
Stage 6: Working with content
One of the essential steps in website development is working with SEO texts and white papers. Based on the already assembled semantic core, the optimizer forms a content plan of materials for a copywriter.
You can also connect a developer to fill the site with text materials, which helps you get the first traffic quickly enough.
If you need help developing a website or promoting it, you can contact WordPress CMS specialists. They will take part
at all stages of website development and select an individual scheme for announcing the project.