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Apple is taking legal action against small business “Prepear” due to its logo

Eswar by Eswar
August 18, 2020
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Prepear is a meal planner and grocery list app that helps people discover recipes and more. it was born from the blog superhealthykids.com, now they saying its logo is under legal attack from Apple.

On Instagram Super Healthy Kids sharing a post detailing their new legal woes with Apple with asking for help.

Apple “has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear-shaped logo, used to represent our brand in the recipe management and meal planning business.”

According to the founder of Prepear
View this post on Instagram

Dear Instagram Friends- I NEED YOUR HELP! I know there are a lot of heavy things going on in the world right now, and this is nothing in comparison, but I need your help in a situation that is affecting me, my family, and my coworkers. Please help! Many of you know that I started a business called Prepear almost 5 years ago. It is an app that you can store all your recipes in one place, plan your meals, make grocery lists, and get your groceries delivered all in one place. Recently @apple yes, The trillion dollar Apple, has decided to oppose and go after our small business’ trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand? This is a big blow to us at Prepear. To fight this it will cost tens of thousands of dollars. The CRAZY thing is that Apple has done this to dozens of other other small business fruit logo companies, and many have chosen to abandon their logo, or close doors. While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business. I’m not trying to get anyone to stop using or buying Apple products. I feel a moral obligation to take a stand against Apple's aggressive legal action against small businesses and fight for the right to keep our logo. We are defending ourselves against Apple not only to keep our logo, but to send a message to big tech companies that bullying small businesses has consequences. HOW YOU CAN HELP: 1 Sign the petition (link in my bio or in my stories) 2 Share that same link on Facebook, Instagram, Twitter, etc. http://chng.it/QPd2mRYW #savethepearfromapple

A post shared by Healthy Kids Recipes•Routines (@superhealthykids) on Aug 7, 2020 at 12:56pm PDT

Prepear goes on to say, “before attacking us, Apple has opposed dozens of other trademark applications filed by small businesses with fruit-related logos. Many of those logos were changed or abandoned. Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple.”

In a petition on Change.org

Prepear says they are a small company with only five staff and legal costs have already cost them “many thousands of dollars” plus laying off one team member, in their legal fight against the iPhone maker.

The petition has currently reached almost 61,000 signatures, and the founders hope it will reach 75,000.

Prepear says they aren’t asking for a boycott of Apple products, but they are asking the iPhone maker to “stop attacking small businesses like ours in frivolous cases that seem designed to cause us to spend as much money and time thinking about the case instead of focusing on how to grow our business and ensure we survive the current economic crisis.”.

Help them by signing petition on Change.org.

Tags: Apple
Eswar

Eswar

Eswar is a Tech Enthusiastic, Writer and Editor For TechNuws 

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