Jeff Clementz, vice president of Walmart said there are teaming up with E-commerese platform Shopify to expand its online marketplace
The deal allows the estimated 1 million US businesses to sell on Walmart.com without any listing fees using Shopify ‘s platform.
This integration will allow certified Shopify sellers to easily list their products on Walmart.com, providing Walmart customers with access to a wider range.
The New Approach could boost Walmart ‘s efforts to compete with Amazon, whose own third-party seller marketplace makes up more than half of the e-commerce leader ‘s sales.
At Now Amazon facing antitrust scrutiny in the United States and other markets over allegations that it misused third-party sellers’ data to boost sales of its own products.
Now Shopify merchants across the U.S. will be able to apply to sell through Walmart.com. If approved, they’ll be able to connect their Shopify store to their Walmart Seller Account, This enables them to easily sync their product catalog and create product listings on Walmart.com.
By the end of this year 1,200 merchants from Shopify are expected to be able to sell via the Walmart marketplace.
The deal comes midst of a surge online sales during the pandemic by Amazon and others. Walmart said its own e-commerce sales were up 74% in the past quarter.